A product revolves around solving the user pain points and providing value to them through services. A user research helps us understand what to build and when to build. The most interesting part to understand is how to use these techniques at different stages to build an awesome product.
Know your user well before you plan to build anything for them.
What is User Research ?
Determining user needs, behaviours and building an understanding of how people interact with the product is called user research.
User Research must start at ideation and should happen throughout the process.
Why User research ?
- Saves cost
- Saves resources
- Avoids Redevelopment.
- Reduces roll out cost
- Brings clarity on user needs.
- Helps develop relevant and efficient products.
Methods to perform User Research
- Qualitative: Focus Groups, Exploratory interviews, Discussions etc.
- Quantitative: Surveys, A/B testing, Product Analytics, Usability testing etc.
How to Time User Research ?
- Throughout the product development life cycle.
- Exploratory phase to understand needs, expectations and set scope.
- Evaluation during design and validation phase to get feedback.
5 Steps to conduct UXR.
- Defining Objectives
- Writing hypotheses
- Select research methods
- Conducting user research.
- Synthesizing results.
Example:
User Persona determined through user research at ideation phase for a daily goods delivery E-commerce Company.
Name : Sarah & Sam
Age: 28 and 30
Work: Sales Executive
Location: New York
Shopping Frequency:weekly.
Goals:
- To get their household groceries delivered on a weekly basis with least effort
- To discover the offers discounts and ensure that they gets the best price for their purchase.
Pain Points :
- Shopping offline takes time, items need to be added to physical cart, long queues for billing, carry them back home.
- Dislikes manual repeating tasks and processes.
- Needs the best price.
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Thank you for Reading ! Build awesome products !!
